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Marketing Coordinator / Ridgefield Park, NJ / Mobile / AM784738

Ridgefield Park, NJ
Summary:
The main function of the marketing coordinator is to support the CRM team executing Brand campaigns as well as CRM Acquisition tactics. A typical marketing analyst/coordinator is responsible for gathering requirements, and supporting methods of marketing and distribution.

Job Responsibilities:
- Gather requirements for Brand CRM campaigns as well as and support their execution
- Advise stakeholders on campaign plans, receive and action on feedback
- Analyze and report on campaign performance
- Utilize insights from campaign performance to optimize future campaigns
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Develop and implement procedures for identifying advertising needs.

Skills:
- Experience leading CRM campaigns that drive engagement and revenue
- Experience working with analysts and data scientists to optimize digital campaigns
- Knowledge of standards around A/B & MVT testing
- Demonstrated ability to identify and capitalize on digital opportunities
- Proven leadership and team building qualities with ability to build consensus and work effectively across departments and divisions
- Ability to manage multiple projects in a fast-paced, deadline driven environment
- Thought-leader with knowledge and informed points of view on CRM with implications to companies 
- Motivated and detail oriented
- Excellent communication and organizational skills
- Strategic thought leadership

Education/Experience:
- Bachelor's degree in marketing or equivalent training required.
- 5-7 years related experience required.

BTI Recruiting Team
recruiting@btisolutions.com
BTI Solutions
801 E Campbell Rd. Suite 230, Richardson, Texas 75081, USA
Office:+1-972-992-0030, Fax:+1-972-992-0050
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