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Senior Level Public Relations Manager / Ridgefield Park, NJ / Business / AM749734

Ridgefield Park, NJ
Must Haves:
1. Public Relations Experience/Media experience
2. Strong Communication, organization and writing
3. Ability to self manage
4. Experience with memory products of some kind – SSD, USB, etc.

Additional Notes:
1. Local candidates preferred - WFH for now but will need to be able to come into the offices once they reopen.

Duties & Responsibilities:
Public Relations
• Working in collaboration with the HE PR team you will:
o Identify stories that have high potential to attract strong media coverage
o Understand what great PR looks like - both the spirit of it and how to operationalize it - channels, programs, instrumentation, tactics and results
o Tell great stories in a simple way
o Take an open-ended mandate and give it analysis and structure, culminating in a concrete set of PR objectives and a clear way to achieve them
• Develop PR strategies and plans for Memory products and services, including:
o PR narratives and feature articles
o Thought leadership programs
o Onsite media relations at major tradeshows and events
• Lead day-to-day management as well as maintenance of press relationships (mainstream, non-traditional)
o Proactive media relations
o Responsive to media inquiries
o Secure & manage interviews
• Collaborate with global offices, business groups in Korea and US
• Lead in the management of outside agencies and other support team members

Internal Communications
• Develop and manage the messaging for the Consumer Memory business
• Reporting of PR results to the organization
• All other duties as assigned by management

Performance Standards
(How will duties be measured)
• Best-in-class execution of PR programs, on time and in budget
• Art of story-telling and placing stories in top-tier outlets
• Track & report press hits weekly and ad hoc during special circumstances
• Provide project by project plans, budgets and KPIs
• Deliver KPIs of specific projects & initiatives
• Timely response to all inquiries and if needed, crises
• Manage timely completion of deliverables
• Drive favorable coverage measured by core message pull through and impact
• Develop new and exciting ways to share the memory story.

Metrics
• YoY increase in media placements, impressions
• YoY increase in favorable sentiment of products in media
• Message pull-through in media stories
• Awards

Education:
Bachelor’s degree, Graduate Degree a plus

Experience:
5+ years of experience, preferably in Media Relations.
Strong Technology experience in memory, solid state drives
Public Relations experience in key market verticals such as Consumer tech, computer peripheral and trade a plus

Skills:
• Exceptional management skills to oversee key PR focus areas
• Strong interpersonal and negotiation skills
• Solid written and verbal communication skills
• High level of professionalism required as a representative of the company
• Ability to work independently with little or no direction; strong decision making skills and problem solving skills
• Ability to multi-task in a fast-paced, customer-focused environment
• Ability to lead agency teams
• Excellent time management, organizational, and project management skills
• Proficient in Microsoft Office experience (Word, Excel, PowerPoint, etc.)

BTI Recruiting Team
recruiting@btisolutions.com
BTI Solutions
801 E Campbell Rd. Suite 230, Richardson, Texas 75081, USA
Office:+1-972-992-0030, Fax:+1-972-992-0050
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